Fred’s an innovative creative leader with a passion for branded  communications and business transformation. A copywriter by trade, Fred’s known for blending imagination with tech expertise to deliver captivating storytelling experiences that push the boundaries of traditional and digital comms. A quest that began almost 25 years ago, working for different global markets. He pioneered inhouse creativity at Unilever as its Global Creative Director creating standout work for all of its 300+ global brands and was awarded with dozens of international awards for his work for Bentley Motors, Xbox, Sky, Nissan, KFC, Colgate and FOX International Channels.