Gabriel Schmitt ,Global Chief Creative Officer, Grey

Gabriel is a culture-shaping creative executive with 20 years of advertising agency leadership in New York, Chicago, and São Paulo. His teams have been recognized by the industry’s most prestigious award shows including 2 Emmys, The Cannes Lions (Titanium GP, Titanium, 6 Grand Prix and 32 Gold – a total of 104 Lions to date), The One Show (53 Gold Pencils), D&AD (8 Yellow), Effies (1 Grand, 9 Gold), and many more.

Overseen by Gabriel, Grey launched AB InBev’s biggest global campaign ever for Corona Cero, as the 1st beer brand to be a Worldwide Olympic partner, with the multi-faceted “For Every Golden Moment” campaign. Reaching over 4.1B impressions, the speed of turnaround took the campaign beyond digital memes into OOH billboards creating an indelible link between the brand and this beautiful sporting feat.

Appointed Global Chief Creative Officer at Grey in March 2023, his leadership continues to drive Famously Effective work and substantial business performance for blue-chip clients including P&G, The Coca-Cola Company, IHG Hotels & Resorts, Volvo, Las Vegas Convention and Visitors Center, Haleon, LG Electronics, Sky Bet, and the Cayman Islands.  Before joining Grey, Gabriel served as Co-Chief Creative Officer of FCB NY, where he led the agency’s creative resurgence on the heels of campaigns including “Whopper Detour,” “Michelob Ultra Courtside,” “Contract for Change,” “McEnroe vs McEnroe,” “Dreamcaster,” helping FCB earn Cannes’ NA Network of the Year accolades for five consecutive years.

In 2025, he was honored to serve as President of the Cannes Creative Commerce jury and the LIA Evolution and Creative Use of Data jury. Throughout his distinguished career, he has been consistently honored to serve on numerous esteemed juries, a testament to his deep industry expertise and commitment to creative excellence.

Gabriel is proudly left-handed and currently living in New York City with his wife Ana and Nico, their little baby with the cutest laughter they’ve ever seen.