Jeff Benjamin, Chief Creative Officer, Tombras
Jeff joined Tombras two years ago as their first Chief Creative Office – with a mission to challenge the way people and brands think about how data and creativity can work together. Since joining, Benjamin has brought in a flurry of new business including Subway, Big Lots, Mozilla Firefox, Hotels.com, and Edible.
Previously, he was a Partner at Barton F. Graf. He also led a reinvention at JWT, where, as Chief Creative Officer for North America, he took one of the oldest and largest agencies in the world and helped it to rediscover its pioneering soul, attracting creative talent and winning brands like Puma, Nokia, and Google along the way.
Jeff joined JWT from Crispin Porter + Bogusky where he was a Partner and Co-Chief Creative Officer. In 2003 he joined CP+B as their first Interactive Creative Director and helped grow the agency by creating some of the most provocative and effective ideas in the world. During Jeff’s career at CP+B they were named Interactive Agency of the Year three times at the Cannes International Festival of Creativity, and Agency of the Decade by Advertising Age. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners.
Jeff’s work has been recognized by every major industry award show, winning multiple Grand Prix and Titanium Lions at Cannes, Best of Shows at the One Show, Grand Clios, and Grand Effie. Jeff has appeared in ‘Creativity 50.’ In 2010, he received the Irving Wunderman Award for Lifetime Achievement, and later that year was honored by the One Club for two of the five best interactive ideas of the decade.
The work Jeff has created for brands such as Burger King, Volkswagen, Domino’s Pizza, Macy’s, Hewlett-Packard, Band-Aid, Best Buy, MINI, and American Express are among the most successful marketing campaigns of all time.