Josefina Casellas,VP Executive Creative Director, and General Manager SS LATAM, R/GA

As VP, Executive Creative Director, and General Manager SS LATAM at R/GA, Josefina is responsible for leading the offices in Argentina and Chile. In her position, she oversees creative work and is responsible for facilitating business growth in Spanish-speaking markets across Latin America. Josefina leverages her leadership skills to foster collaboration among regional teams, as well as promoting and nurturing R/GA’s values and culture

With more than 20 years of experience, Josefina joined R/GA in 2018 as Creative Director, to later assume as Group Creative Director. In 2022 she stepped up as ECD for the Spanish-speaking LATAM region, to be promoted as VP ECD one year later and to General Manager in 2024.

Specialized in leading integrated teams, throughout her career she has been part of many different types of projects, which allowed her to adopt a holistic vision on how to approach brands as operating systems.

As Graphic Designer, she began her career at Ogilvy, working for clients such as Santander Río and Motorola. She was also part of La Comunidad and later joined BBDO, where she was named Creative Director, created from scratch the digital department and worked for brands such as Nike, Pepsico, Aerolíneas Argentina, and more.

Recognized by AdAge and Adlatina, as Leading Women in 2024, Josefina has been President of Jury both at regional and local award shows as El Ojo de Iberoamérica, Diente, +Digital, IAB Chile, Desachate (Uruguay) and IAB Uruguay, and jury at Cannes Lions, Clio, LIA, ANDY’s, ADC, El Sol, Gerety Awards, Lisbon International Advertising Festival. She has been part of the team responsible for Patagonia Brewery and Nike campaigns that have been recognized at award shows like Clio, Effie, ANDY, WEBBY, and more.