Josy Paul, Chairman and Chief Creative Officer, BBDO India
Josy started BBDO India from the backseat of his car in 2008. Along with his partner Ajai Jhala, they pioneered the idea of brand movements with the belief that India needs more ‘acts not ads’. Thus began their journey starting with the highly recognised work for P&G Gillette ‘Women Against Lazy Stubble’ which won the inaugral gold for effectiveness at Cannes in 2011.
In 2015, Josy and his team won the inaugural Glass Lion Grand Prix at Cannes – for Whisper ‘Touch The Pickle’. They also won the Glass Lion Gold for Ariel ‘Share The load’ – in 2015 and 2016. And the effectiveness Lion Gold in 2017. They went on to win the prestigious White Pencil at the D&AD Social Impact awards in 2016. Also the Yellow Pencil at D&AD awards in 2017.
Dads#ShareTheLoad was recognised with the ‘Star of Madison Avenue’ Award by the Advertising Club of New York and the 2017 ANDYs Bravery Award.
Josy and his team have won several Grand Prix at AdFest, Spikes Asia, APAC Effies and at Indian award shows.
Before BBDO, in June 2000, Josy set up the challenger agency ‘David’ in India (as a part of Ogilvy and WPP.)
In 2016, Josy was named Creative Agency Head of The Year by the IAA (Indian Advertising Association). Campaign Magazine awarded him ‘Creative Person of the Year for India and South Asia’ in 2012, 2015 and 2016. He is ranked among the most influential people in Indian advertising – by The Economic Times.
Josy Paul was born during an earthquake and has a permanent tremor. He lives by the mantra, “Think like the navy, deliver like the pirates”.