Luis Madruga Enríquez

Chief Creative Officer, VML LATAM
Chief Creative Officer, VML Mexico

Luis Madruga Enríquez is Chief Creative Officer of LATAM at VML. Following his promotion, Madruga continues as Chief Creative Officer of VML Mexico in addition to his expanded regional responsibilities.

Madruga has led VML Mexico’s creative product for close to a decade, adding regional responsibility for LATAM in 2025. That same year, he and his client earned special honors at the ANDY Awards — sweeping three categories, Craft, Idea, and Bravery, and receiving a Brave Brands honor — for “This Is Not a Game,” the powerful campaign created for Telefónica Movistar.

The ANDY wins sit inside a career haul of more than 860 global awards, including 50 Cannes Lions, including Mexico’s first Titanium Lion and 10 Gold Lions; more than 10 Pencils at D&AD; Mexico’s first Grand Prix in the history of The One Show and Mexico’s first Grand Prix in the history of the ADC Awards; as well as recognition at The Webby Awards, The ANDY Awards, the London International Awards, FIAP, WAVE Festival, and El Ojo de Iberoamérica. Throughout their career, they have worked for brands such as Citibank, BMW, MINI, Abbott, L’Oréal, Coca-Cola, and Telefónica Movistar.

Under his leadership, VML Mexico has been named the most awarded agency in Mexico for five consecutive years and Agency of the Year by Círculo Creativo de México 10 times in the last 11 years, while consistently ranking among the top agencies in the Ibero-American “La Crema” rankings — including #1 for two consecutive years.

Recognized for both creative excellence and leadership, Madruga was named Mexico’s top creative agency professional in 2023 by SCOPEN, based on interviews with leading marketers and industry peers. His work is known for blending storytelling, innovation, technology, and cultural relevance through a distinctly human-centered approach.