Lulu Lu

Chief Creative Officer, VML Taiwan 

She was the Best Creative Person in Taiwan in 2021. As a wordsmith who has been in love with advertisement for more than a decade, Lulu is an ad copywriter, author, and a college lecturer. She deeply believes that “The greatest creativities are hidden in the tiny bits of everyday life”, because all the charming perspectives of her strategies come from the keen eye of looking into people’s hearts. The Kleenex VIVA “battle of the Queens” campaign ran by her immediately became the No.1 hot video on YouTube and generated great sales. 

Not only is the judge of major domestic awards in Taiwan, but also the MAD Stars and Young stars, Spikes Asia, Shot Awards, Ad Fest, London international Awards and Coach, ONE Asia, IMMORTAL Awards and NEWYOURKFESTIVALS. 

She believes that the beauty of advertising is to help customers sell, and to use creativity to do socially meaningful things to make the world a better place. In addition to achieving great results in sales, every year she chooses a social issue in Taiwan and work with customers to solve it. She is committed to the SDGs. In recent years, she has included World Vision’s abuse of children, the Women’s Foundation’s prevention of the leakage of sex videos, and aids rights advocacy association of Taiwan. The Association promotes human rights issues and is committed to making contributions to the land of Taiwan. 

On the creative side, Lulu has been awarded by the Best Slogan Award，SHIAF AWARD-WINNING WORKS，TIMES AWARDS，Long Xi Awards，CLICK AWARDS，The WORK，ECI Awards，AD Stars MCEI，4A Creative Awards，Effie Greater China Awards，ONE Show Greater China Awards，LIA China，New York Festivals Advertising，TIMES AWARDS BEST COPYWRITING.