AFRICA REGIONAL SHORTLIST
| TITLE | CLIENT | ENTRANT COMPANY |
| ANIMALS ON THE ROAD | AISEC NIGERIA | X3M IDEAS LIMITED |
| BETQUEEN | BETKING | X3M IDEAS LIMITED |
| BLOOD SACRIFICE | REDCROSS NIGERIA | X3M IDEAS LIMITED |
| BURGER LE BURGER (BHEKA LE BURGER) | STEERS | MCCANN JOBURG |
| DARK MORNINGS | NESCAFÉ | PUBLICIS GROUPE AFRICA |
| DOMESTIC MAYDAY | ATEC X ONU FEMMES | TNC |
| DR. GOOGLE | CANSA | FCB AFRICA |
| EASY TO GET | NEDBANK | JOE PUBLIC |
| GET MONEY FIT | NEDBANK | JOE PUBLIC |
| KENYA, ARE YOU DTF? | PS KENYA | MB96 |
| KHUPHUKA NATHI | SPOTIFY AFRICA | MACHINE_ |
| KIA ‘CYCLE OF LIFE: SEEDS OF CHANGE’ | KIA | ELECTRICLIME FILM |
| LOOKS CAN BE DECEIVING | ECOBANK GHANA | INSEL COMMUNICATIONS |
| MR INDECISIVE | CHICKEN LICKEN | JOE PUBLIC |
| NETFLORIST NAMES | NETFLORIST | FCB AFRICA |
| NUVITA PRESENTS NOVITA | MALBROS | THE BAR AFRICA |
| SMALL BIG THINGS 2.0 | DETTOL | MCCANN JOBURG |
| STERI STUMPIE MYSTERI FLAVOUR | STERI STUMPI | FCB AFRICA |
| STITCHED WITH CHEER | TUSKER LAGER | DENTSU CREATIVE KENYA |
| STORIES OF THE GRAND EGYPTIAN MUSEUM | MANSOUR AUTOMOTIVE | FP7 MCCANN CAIRO |
| THE AXE EFFECT | AXE | FCB AFRICA |
| TYPESPACE | WORKABLE | THE BAR AFRICA |
| UZOGCWALA | STEERS | MCCANN JOBURG |
| WHISPERS IN THE WIRES | PARADIGM INITIATIVE | UP IN THE SKY LTD |
ASIA REGIONAL SHORTLIST
| ID | TITLE | CLIENT | ENTRANT COMPANY | COUNTRY |
| 746 | BAD SIGN | SHIELD INSURANCE | VML THAILAND | THAILAND |
| 803 | CROCS COMFY CLASS | CROCS | LEO BURNETT | SOUTH KOREA |
| 1512 | DAD, ARE YOU OKAY? | CAR4CASH | OGILVY BANGKOK | THAILAND |
| 752 | DALAH’S SPOILER BILLBOARD | NETFLIX THAILAND | VML THAILAND | THAILAND |
| 896 | DESI OON | CENTRE FOR PASTORALISM | STUDIO EEKSAURUS PRODUCTIONS PVT. LTD. | INDIA |
| 1713 | DESIGNED TO FIND THE RIGHT SPOT | MY MUSE | FAMOUS INNOVATIONS | INDIA |
| 1158 | FIND X8 SERIES – BLURRY CAT | OPPO | OPPO | CHINA |
| 787 | FLOODED ROOM | IKEA | VML THAILAND | THAILAND |
| 866 | FRIES BEAT 2025 | MCDONALD’S | DENTSU INC. | JAPAN |
| 1454 | GREAT IN-GAME WEDDING | BATTLEGROUNDS MOBILE INDIA, KRAFTON INDIA | DDB MUDRA GROUP | INDIA |
| 1633 | HSBC KISSING HEXES | HSBC | VML MANILA | PHILIPPINES |
| 1156 | I’M OK NOT OK – BRINGING BACK TWO LONG-LOST FRIENDS TO BRING BACK MILLIONS OF FANS | BOYDPOD FEAT. BILLKIN | BBDO BANGKOK LIMITED | THAILAND |
| 1629 | KITKAT BREAK BAR | NESTLE | VML MANILA | PHILIPPINES |
| 1074 | M SSING PIECE | KFC THAILAND | PUBLICIS THAILAND | THAILAND |
| 751 | NO LABELS | ASAHI BREWERIES, LTD. / THE NIKKA WHISKY DISTILLING CO. LTD | DENTSU INC. | JAPAN |
| 1561 | ONE NOODLE | HARAKU RAMEN | BLKJ HAVAS PTE LTD | SINGAPORE |
| 1439 | PLAY THE DEW | MOUNTAIN DEW | BBDO GUERRERO | PHILIPPINES |
| 1114 | PLAY THE PRESERVATION | NAGASAKI CITY | DENTSU INC. | JAPAN |
| 747 | RAIN COUPONS | LOTUS’S | VML THAILAND | THAILAND |
| 740 | RELIEF SHIT | SHIELD INSURANCE | VML THAILAND | THAILAND |
| 812 | RENU VS. THE CITY | ST. JUDE CHILD CARE CENTRE | HUNGRY FILMS LLP | INDIA |
| 923 | SALUTE THE DETAIL | CLUB 21 | BBDO BANGKOK LIMITED | THAILAND |
| 1115 | SALUTE THE DETAIL – CAMPAIGN | CLUB 21 | BBDO BANGKOK LIMITED | THAILAND |
| 702 | SAUCE PACKET COUPON | THE PIZZA COMPANY | VML THAILAND | THAILAND |
| 731 | SCOTCH PUKERS PROOF | SCOTCH | VML THAILAND | THAILAND |
| 1118 | SECOND CHANCE | WOMEN AND MEN PROGRESSIVE FOUNDATION | BBDO BANGKOK LIMITED | THAILAND |
| 1715 | SEVEN LAYERS OF TRUTH – ULTRASOUND ENVELOPES REIMAGINED | BRIHANMUMBAI MUNICIPAL CORPORATION | FAMOUS INNOVATIONS | INDIA |
| 1072 | SHOPNODHORA PLOT FARMING | SHOPNODHORA ASSETS DEVELOPMENT LTD. | POP5 | BANGLADESH |
| 1005 | SMART EYE CAMERA | OUI INC. | TBWA HAKUHODO INC. | JAPAN |
| 577 | THE AIR POLLUTION JERSEY | LAMPHUN WARRIORS F.C. AND NORTHERN THAILAND BREATHE COUNCIL | FLASH BOMBER | THAILAND |
| 1712 | THE ANATOMY OF SUFFERING | HENLO PET NUTRITION | FAMOUS INNOVATIONS | INDIA |
| 1500 | THE BOY AT THE WINDOW | THAI LIFE INSURANCE | OGILVY BANGKOK | THAILAND |
| 700 | THE KIA EV5 THE BOLD DESTINATION | KIA SALES(THAILAND) CO., LTD | VML THAILAND | THAILAND |
| 1499 | THE LAST CLASS | FREELAND FOUNDATION | OGILVY BANGKOK | THAILAND |
| 1630 | THE ORDINARY LIFE HEARING TEST | THE FOUNDATION FOR THE DEAF | CJ WORX XO.,LTD. | THAILAND |
| 744 | THE UNLUCKY PLATE | SHIELD INSURANCE | VML THAILAND | THAILAND |
| 1073 | TILECHALK | DBL CERAMICS LIMITED. | POP5 | BANGLADESH |
| 1491 | UNFADING LOVE | THAI LIFE INSURANCE | OGILVY BANGKOK | THAILAND |
| 1627 | YOU’RE THE ONLY WINNER | CARE CONDOM | VML MALAYSIA | MALAYSIA |
EUROPE REGIONAL SHORTLIST
| ID | TITLE | CLIENT | ENTRANT COMPANY | COUNTRY |
| 1534 | ANTI-LONELINESS POLICY | APOTEK HJÄRTAT | WENDERFALCK | SWEDEN |
| 1080 | ANYWAY | ART PRACTICE | UNITED KINGDOM | |
| 670 | BELLFLOWER REMINDER | NOVARTIS | KREATIVNA DVOJICA | SLOVAK REPUBLIC |
| 1010 | BEYOND THE RINGS | DECATHLON / SPORTV | WHITE RABBIT BUDAPEST | HUNGARY |
| 852 | DIY BY IKEA | IKEA | VML UK | UNITED KINGDOM |
| 1092 | FEARLESS DONORS | NATIONAL TRANSPLANT AGENCY OF ROMANIA | AIN’T | ITALY |
| 904 | FUTURE SIGNATURES | AIK FOOTBALL | GLAM | SWEDEN |
| 1578 | HER FINAL SEARCH | CROÍ | WEBER SHANDWICK | UNITED KINGDOM |
| 754 | HISTORY OUTNUMBERED | HISTORY CHANNEL | DENTSU CREATIVE IBERIA | PORTUGAL |
| 604 | LET’S END FAST TECH | BACK MARKET | MARCEL | FRANCE |
| 966 | LIFE DONOR CARD | MASTERCARD | MRM GERMANY GMBH | GERMANY |
| 1596 | LOVE ICELAND | LOVE ICELAND | M+C SAATCHI NORTH AMERICA | USA |
| 1170 | MAP OF SHAME | UTOPIA 56 | FRED & FARID | FRANCE |
| 891 | NEAREST BOMB SHELTER | UKRAINIAN PAVILION | LA BIENNALE DI VENEZIA | BICKERSTAFF.111 | UKRAINE |
| 1289 | NESCAFE PLANTLETS FOR FUTURE | NESCAFE | PUBLICIS CONSEIL | FRANCE |
| 1293 | “NO FILTER” AMBASSADOR CAMPAIGN | CAFÉ JOYEUX | PUBLICIS CONSEIL | FRANCE |
| 1527 | NOT JUST STOCKHOLM FILM FESTIVAL | STOCKHOLM INTERNATIONAL FILM FESTIVAL | ROCKET SCIENCE | SWEDEN |
| 1286 | PAINVISIBLE | ARITIUM | VML SPAIN | SPAIN |
| 1014 | PEOPLE’S PUSKAS 2024 | VEO TECHNOLOGIES | WONDERFUL THINGS | UNITED KINGDOM |
| 1554 | SHOP YOUR FRIDGE | LIDL | MCCANN WG ROMANIA | ROMANIA |
| 1635 | STOCK LIQUIDATION | NETFLIX | MCCANN WG ROMANIA | ROMANIA |
| 1155 | THE PINK RECEIPT | SPAR D.O.O. EUROPA DONNA SLOVENIA | AV STUDIO D.O.O. | SLOVENIA |
| 506 | THE WEDDING RICE | WIKIFARMER | MCCANN WORLDGROUP | GREECE |
| 1288 | THREE WORDS | AXA | PUBLICIS CONSEIL | FRANCE |
| 1719 | TRASH VEGETABLES | WIKIFARMER | MCCANN WORLDGROUP | GREECE |
| 1233 | WILL IT POO ON MY CAR? | SIGORTAM.NET | DDB ISTANBUL | TURKEY |
LATAM REGIONAL SHORTLIST
| ID | TITLE | CLIENT | ENTRANT COMPANY | COUNTRY |
| 1381 | ADD YOUR LOGO | NOTCO | GUT | MEXICO |
| 1524 | BACK HOME | IMPERIAL | JOYSTICK | COSTA RICA |
| 1262 | BAITBOARDS | MERCADO ADS/ MERCADO LIBRE | GUT | ARGENTINA |
| 1574 | BAUDUCCO HACK THE PACK | BAUDUCCO | AMPFY | BRAZIL |
| 990 | BILLBOARDS THE SIZE OF YOUR HOME | MUEBLES TUGÓ | BUENTIPO | COLOMBIA |
| 1274 | BOXED ADS | MERCADO LIBRE | GUT | ARGENTINA |
| 1380 | CERTIFIED BY THE SUN | CORONA | GUT | MEXICO |
| 1091 | CODE FOR THE PROTECTION AND INCLUSION OF BLACK CONSUMERS | L’ORÉAL LUXE | BETA COLLECTIVE | BRAZIL |
| 770 | COOLSEATS | GATORADE | R/GA | ARGENTINA |
| 1315 | DANCING WASHERS | WHIRLPOOL | VML MEXICO | MEXICO |
| 1181 | DOLAR DIARCO | GRUPO GOLDFARB | BB AGENCIA | ARGENTINA |
| 887 | DON’T STOP MOTION | GOBIERNO DE CHILE | VML CHILE | CHILE |
| 1259 | FRICTIONLESS | AXION ENERGY | GUT | ARGENTINA |
| 1225 | GAME GUARDIAN | MOVISTAR | VML ARGENTINA | ARGENTINA |
| 1256 | GOLDEN MINUTE | CORONA/ ABINVEB | GUT | ARGENTINA |
| 1297 | GULF OF MEXICO (BAR) | TECATE | LEPUB MEXICO CITY | MEXICO |
| 1245 | JUST LIME | CORONA | GUT | ARGENTINA |
| 1275 | LINE STANDER DEVICES | NOBLEX/ NEWSAN | GUT | ARGENTINA |
| 685 | MAKEUP PAYMENT | MASTERCARD BRAZIL | MRM BRAZIL | BRAZIL |
| 1214 | MATERNITY LEAVE IS NOT JUST A PAUSE. IT’S GROWTH. | R/GA | ARGENTINA | |
| 1316 | MY GUT FRIEND | GUT | GUT | MEXICO |
| 862 | PAPOTA | SONY MUSIC | REBOLUCION | ARGENTINA |
| 944 | QUÉ HERMOSURA LA AGRIMENSURA | CPA | FROM | URUGUAY |
| 1016 | RATING | TYC SPORTS | MERCADO MCCANN | ARGENTINA |
| 1588 | SHAKESPEARE’S BIC | BIC | VML BRAZIL | BRAZIL |
| 1237 | SO LONG HAIR WELL | GILLETTE | GUT | ARGENTINA |
| 1042 | SPONSOR DE LA SUERTE | CCU / SCHNEIDER | MERCADO MCCANN | ARGENTINA |
| 619 | THE KIMBERLY PRICE | PLAZA VEA | FAHRENHEIT DDB | PERU |
| 1626 | THE OUTSIDE BOOK | FRUITTELLA – PERFETTI VAN MELLE | VML SÃO PAULO | BRAZIL |
| 666 | THE REWARDS BAG | TATA | VML URUGUAY | URUGUAY |
| 800 | THE SHOOTING | DIARIO LA UNIÓN Y ARTÍCULO 19 | GREY MEXICO | MEXICO |
| 1238 | UNDELETED | UNILEVER | VML ARGENTINA | ARGENTINA |
| 882 | W1NG COD3S | VOLARIS AIRLINES | HAVAS HOY | MEXICO |
| 1483 | WHO’S WAITING FOR YOU? | AB INBEV | WIEDEN+KENNEDY | MEXICO |
PACIFIC REGIONAL SHORTLIST
| ID | TITLE | CLIENT | ENTRANT COMPANY | COUNTRY |
| 1672 | IF YOU CAN TAKE IT, IT’S YOURS | SELLEYS (DULUX GROUP) | HOWATSON+COMPANY | AUSTRALIA |
| 1686 | DOUBT NEVER DID | COMMONWEALTH BANK | M+C SAATCHI MELBOURNE / ATMOS STUDIOS | AUSTRALIA |
| 1127 | EMOTIONAL BAGGAGE | MITCHELL & NESS | 2045 AGENCY | AUSTRALIA |
| 1382 | HEY DRAKE, THIS YOURS? | SYDNEY WATER | IT’S FRIDAY | AUSTRALIA |
| 1111 | HOMEGROWN SOUND | SPROUT | .+61) | AUSTRALIA |
| 897 | MAGNERS ‘REAL TO OUR CORE’ | GOOD DRINKS AUSTRALIA | GOOD DRINKS AUSTRALIA | AUSTRALIA |
| 1107 | THE HIDDEN EYE TEST | 1001 OPTOMETRY | VML SYDNEY AND NEW ZEALAND | AUSTRALIA |
SWANA REGIONAL SHORTLIST
| ID | TITLE | CLIENT | ENTRANT COMPANY | COUNTRY |
| 1532 | CHEETOS PANTS | CHEETOS | IMPACT BBDO DUBAI | UNITED ARAB EMIRATES |
| 1501 | DON’T LOOK DOWN | FIXBY | MULLENLOWE MENA FZ LLC | UNITED ARAB EMIRATES |
| 1549 | HEINZ HUMHUM | HEINZ | FP7 MCCANN | SAUDI ARABIA |
| 1543 | INSURED BILLBOARDS | EASYPAISA | IMPACT BBDO DUBAI | UNITED ARAB EMIRATES |
| 1533 | INKVISIBLE | UN WOMEN | IMPACT BBDO DUBAI | UNITED ARAB EMIRATES |
| 1666 | KFC ORIGINAL FAKE GAMES | KFC ARABIA | TBWA\RAAD | UNITED ARAB EMIRATES |
| 1038 | NOT FOR FIRST DATES | MCDONALD’S | FP7 MCCANN | UNITED ARAB EMIRATES |
| 1546 | NOTES ON NOTES | CAPITAL BANK | IMPACT BBDO DUBAI | UNITED ARAB EMIRATES |
| 682 | RE: AUTO REPLY_BREAK | KITKAT | PUBLICIS MIDDLE EAST | UNITED ARAB EMIRATES |
| 931 | RECIPE FOR CHANGE | PUCK | FP7 MCCANN | UNITED ARAB EMIRATES |
| 970 | SPONSORED BALLS | TESTICULAR CANCER SOCIETY | FP7 MCCANN | UNITED ARAB EMIRATES |
| 1039 | THE MIDLIFE CHECK | HARLEY DAVIDSON | FP7 MCCANN | UNITED ARAB EMIRATES |
| 632 | THE UNBURIED CASKET | WOMEN FOR CHANGE | EDELMAN | UNITED ARAB EMIRATES |
| 1688 | THE UNTAUGHT HISTORY EDITION | ANNAHAR NEWSPAPER | IMPACT BBDO DUBAI | UNITED ARAB EMIRATES |
| 1434 | THIEVES. AN AUCTION OF STOLEN INVISIBLE ART. | THY LAB ART GALLERY | ANTKISS | UNITED ARAB EMIRATES |
| 962 | TOYOTA RECLAIMS TOYOTA | ALJ MOTORS TOYOTA | SERVICEPLAN | UNITED ARAB EMIRATES |
CONGRATULATIONS TO ALL THE TEAMS BEHIND THE SHORTLISTED WORKS FROM EACH REGION.
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