Sharon Edmondston, Executive Creative Director, The General Store

With over 25 years in the industry, Sharon Edmondston leads the advertising and design practice at The General Store, known for its broad creative expertise across advertising, brand identity and environments. She has a strong track record of award-winning work and agency accolades, reflecting her ability to deliver campaigns that connect deeply with audiences and create lasting impact. A passionate champion of diversity and inclusion, Sharon has shaped the careers of emerging talent while consistently delivering transformative campaigns that resonate globally and drive meaningful impact. Her leadership is defined by a relentless pursuit of innovation and a commitment to celebrating diverse voices in the creative community, making her an invaluable adjudicator and advocate for the future of the industry.