Soohee Yang , Chief  Creative Officer, Publicis Groupe Korea

Soo Hee is the Chief Creative Officer at Publicis Groupe Korea, where she leads the creative team in developing marketing communications for global clients such as McDonald’s, P&G, Philip Morris, Pfizer, Renault, Samsung, Disney, Crocs, Coca-Cola, Nivea and Cenovis.

With more than 28 years of experience, she offers a powerful mix of insightful creative and strategic integration in brand development.

Her creative excellence has earned multiple awards throughout her career.

Notably, her campaigns for McDonald’s have won a Grand Prix and a Bronze at ADFEST 2024 and two Silvers in 2025, as well as three Silvers at Spikes Asia 2024 and a Gold in 2025, and one Gold and two Silvers at MAD STARS 2025.

In both 2024 and 2025, her McDonald’s campaigns were also shortlisted at the Cannes Lions, with further recognition from the New York Festivals, Clio Awards, iF Design Awards, The One Show, and the Korea Advertising Awards.

Soo Hee is actively involved in the advertising community, contributing as a jury member at various international & local festivals.
She has served on juries for the LIA Awards, Korea Advertising Awards, The One Show in 2023, and the Health & Wellness shortlist jury at Cannes Lions 2024. In 2025, she was also named a Grand Jury for the Gerety Awards and Cannes Lions Brand experience & Activation.