Yasmina Raydan is a strategy-driven marketer with a passion for crafting culturally resonant and emotionally impactful campaigns. She began her career in 2018 where she developed a deep foundation in creative strategy and brand building, and has since led work across iconic global brands including Puck, L’Oréal, Neom, McDonald’s, Heinz, Nestlé, Mondelez, and GMC—spanning industries from food and beauty to automotive. Her work has earned top recognition, including a Cannes Lions win and three Grand Prix at Dubai Lynx. Committed to staying true to her voice and roots, Yasmina believes in the power of storytelling to bridge culture and commerce. She recently completed her Master’s in Digital Marketing at Heriot-Watt University, further sharpening her ability to blend insight, creativity, and innovation in the work she leads.