Sameer Suri, Creative Director, Serviceplan Middle East

Sameer Suri is a Creative Director with over 15 years of experience in advertising. He helped launch Netflix in the region, shaping some of the brand’s earliest campaigns in the market.

He is currently at Serviceplan Middle East in Dubai, where he has spent the past four years leading award-winning campaigns for global brands such as Toyota, BMW, and Bridgestone. During this time, the agency was named Independent Agency of the Year at the Dubai Lynx twice, in 2022 and 2024.

His work has been recognized at major international and regional festivals, including Cannes Lions, Loeries, Dubai Lynx, and the Athar Awards in Saudi Arabia.