What are The ANDYs?

Founded in 1964, The ANDYs is an idea-based competition to honor global creativity aligned with a brand. As the first show of the awards season, The ANDYs is often regarded as a predictor in the award show landscape and consistently has the highest level of talent on the Jury bar none.

Creative agencies, production houses, portfolio school students, brand marketers and individuals all submit their work.

What are the key dates for the 2024 Competition?

Regional Competitions Opens: August 1, 2023 – FREE TO ENTER

Regional Competitions Deadline: December 1, 2023

Global Competition Early Deadline: January 31, 2024, entry fees increase 15% after this date

Final Deadline: March 1, 2024
Judging: March 2024
Winners Announcement: April 2024

What are the Regional Competitions?

The ANDY Awards hold regional competitions in order to ensure the work from every corner of the world is represented in the show. Each region has a Jury Chair and Jury that best represents creative excellence in the region.

Entrants from all over the world can submit their IDEAS at no cost to compete in the regional competitions. In the new year, entrants can choose to move their work forward to the Global competition.

When are the Regional Competitions?

Regional Competitions will be open for entries August 1 – December 1, 2023. Entrants may submit on behalf of multiple regions on behalf of their global offices. The only criteria at the regional competition is IDEA.

Regional shortlists will be announced in January 2024.  Shortlisted entries will automatically be moved to the Global shortlist (with the possibility of placing Gold).

There are NO ENTRY FEES to compete in the Regional Competitions. Your entries will be available to move forward into the Global Competition upon completing the entry process with payment.

How are the regions defined?

-APAC includes East Asia, Southeast Asia, South Asia, Australia, and Oceania.

-Africa includes all countries below North Africa. North African countries should compete in SWANA.

-Greater China includes Mainland China, Hong Kong, and Taiwan.

-Europe is European countries including the United Kingdom, Ireland, Russia and Turkey.

-LATAM is all Central and South America countries

-SWANA includes countries from West Sahara to Kazakhstan.

How will Regional Competitions affect the Global Competition?

Our hope is to galvanize each region to compete. The Regional competition allows entrants to “test” their work without committing financially and get their work recognized at the regional level. All regional entries will be available to move forward to the Global Competition at the entrant’s discretion as of January 2024.

The Global Competition opens for entries December 1, 2023 and is open for all agencies, brands, organizations, and production companies. You do not need to have participated in the Regional Competition to enter your work.

How do I enter without categories?

We’ve streamlined our submission process, and hope you find it much simpler than years past. Simply enter your best ideas and note whether you’d like our Jury to judge it beyond the idea for its CRAFT distinction, RESET/innovation, and/or BRAVERY.

The CRAFT distinction includes any elements of design or production including animation, art direction, cinematography, copywriting, data visualization, direction, editing, graphic design, illustration, music, package design, photography, typography, UX/UI, VR/AR/MR/CG, VR/CGI, VFX.

The RESET distinction is a place for ideas that do not conform to traditional mediums. Work that is considered RESET is truly innovative and in recent years has heavily been represented by tangible tech products.

The Bravery distinction represents powerful creative ideas that require a leap in the minds of their makers, who make connections that no one else thought to make, and, crucially, they require a leap from the marketers who back them. This distinction was first introduced in 2014 during the ANDYs 50th Anniversary and has since been awarded to Volkswagen, Chipotle, Burger King, Procter & Gamble, MasterCard and Nike.

What is required to submit an entry?

  • The entry can be in the following format: video, audio, or print files – flat submission fee includes up to 3 executions as ‘one idea’. This can be the case film + the actual film, audio file + web-film, or any print combination to best demonstrate the work.
  • Vertical for context – We ask that entrants provide a vertical the submission is associated with to help frame the work and give context to the jury.
  • Knowledge (and acknowledgment) of which file in your submission can be used for live stream footage.
  • Three names in credits and email/phone number where the Jury can reach out LIVE should their workplace. If your work does place, we will reach out to ensure full credits to live in the winner’s archive to live on indefinitely.
  • Short description about the work and any additional context the Jury should know (200-word max). There is an optional section for additional context/text. As you have up to three executions to demonstrate the idea, we recommend placing all relevant information into your films directly.

What are the distinctions?

Besides a prestigious spot on the industry prominent list of winners, all work that places is eligible to compete for the Show’s highest honor of Best-In-Show, The GRAND ANDY “GRANDY”.

All Social Good work that places will be considered for the Richard T. O’Reilly Award, our Best-In-Show for public service work.

All ideas can also be incrementally submitted to be considered for RESET/Innovation and the BRAVERY Award.

BRAVERY Award winners are subsequently honorees at The Brave Brands Awards each October.

Best of Region

Network of the Year

Holding Company of the Year

Production Company of the Year

Best New Agency

Best In House

Best In Show in RESET

Best In Show in CRAFT

Should I enter for RESET?

As in the past, there can be multiple RESET winners, unlike our other highest distinctions.

RESET ideas push boundaries and represent true innovation and the contagious thinking which propels us forward. In recent years RESET has encompassed all technology-based creative ideas and experiences created or utilized on behalf of a brand. Closely described as tangible tech or spatial tech, activations and products can take many forms. Products absolutely must be real-world however entries will not be discredited based on scale.

Should I enter for BRAVERY? 

We recognize that ideas representing the highest standards of contagious thinking do not contribute to our industry or culture without the support and bravery of the marketer. We encourage more of this collaboration by highlighting the best.

BRAVERY Award winners are subsequently honorees at The ADVERTISING Club of New York’s Brave Brands Awards each October.

Tell me more about the social good distinction.

If the idea was created for a pro bono or public service client, please note it by ticking the box for non-profit. If those socially conscious ideas make it to the winner’s circle, they are eligible for the best in show better known as the Richard T. O’Reilly (named for the Founder of the Partnership for a Drug-Free America) and a donation of $10,000 directly to the charity the winning work was created to promote.

What is the eligibility period?

Work must have been live between March 1, 2023 – March 1, 2024.

How is the work judged?

The ANDYs remain one, integrated Jury of hand-selected globally renowned creative leaders. All Jurors see all of the work. The work is judged and reviewed over three rounds during the week of final judging.

When is the deadline?

The deadline to save 15% is January 31, 2024, Midnight PST. After that date an additional $250 per submission goes into effect at midnight PST on January 31. This fee of $250 is added due to the additional labor needed to review late entries before the judging week to ensure they are perfect and ready to view!

What is the pricing structure?

For the Global Competition, enter your first IDEA for a flat fee of $1500. The idea is the base of your entry. CRAFT criteria is optional and does not incur any incremental fees.

All subsequent entries are a decreased flat fee of $1250

The only incremental fees are IF you would like your entry considered for RESET/Innovation or Bravery Award distinctions. Each are an incremental $500.

Upon check out, a 8% processing fee will be applied for file uploads and processing.

Can I edit/add credits after I’ve submitted payment and completed my entries?

Yes. Get in touch with The ANDY team if there are changes to the entrant company name or client name. If the work places in the Show the ANDYs team will reach out to confirm full credits for the winners archive and press.

When does the ANDY Awards publish the nominees list?

The winning work will be revealed within the week that the final judging takes place. Check for a full winners list in April 2024.

I’m a student. 

We love students!  You represent the future of our industry.  Your ideas will receive the same attention from our Jury as those created by professional companies.  Enter your ideas for a flat fee of $100 per.  Please ensure you are using the correct entry portal to submit.

The Glenn C. Smith (Best in Show for the student competition) will receive a $10,000 Scholarship to support further studies and entry into our business.

If I want to enter the Student ANDY Awards, do I have to be currently enrolled in my school/university or can I enter work from before I graduated?

Any full-time student in an accredited institution of higher learning is eligible to submit entries. Students must be currently enrolled in their university in order for their work to be eligible for the ANDY Awards.

How will I know if I have won an ANDY Award (Professional and Student)?

The first acknowledgment is to be shortlisted, revealed within the week that final judging takes place. Full winners list will be announced in April 2024 for a virtual celebration.

How many awards are given out?

There is no quota in our show, so the number of Winners is on merit alone and at the discretion of our Jury.  Additionally, award levels of bronze and silver have been eliminated along with categories, so each winning idea will receive a GOLD ANDY Award.

What is the donation box on the finalization page? 

The ANDYs are produced by the ADVERTISING Club of New York, which runs a 501-C3 Foundation which provides scholarships, grants, internships, and fellowships to ensure a bright future for our industry.  We also lead the way on Diversity & Inclusion efforts, ensuring that the future is not only bright, but a reflection of all, inclusive to genders, cultures/ethnicities, orientations, and abilities.

Why do I keep getting a “file too large” error?

For assistance formatting your creative to our specs, please refer to Quickly upload your files and select International ANDY Awards. is in the cloud and available 24/7 from anywhere in the world.

Can I submit supplemental/additional print work to be included alongside my print or video/audio entries?

We accept supplemental physical material of the product or campaign if it strongly supports the work and cannot be conveyed digitally. Supplemental materials must be sent to the Judging location directly.

I’m a new entrant and I’m totally lost.

Welcome, and don’t worry!  Please contact a member of the ANDY team or email and we’ll help you out and even give you a discount code to use.