Born and raised in Lebanon, Sarah Berro moved to Dubai in 2004 after completing her studies in Translation and Languages. She has used her skills and affinity with languages to reach out to as many people as possible, through what she considers the most exciting and challenging form of communication: advertising.

Coming from a literary background, Sarah takes a particular interest in observing the power of words and the impact of language on culture and behavior, especially as it evolves across different societies.

With over 20 years of experience as a creative, she has enjoyed crafting impactful campaigns for a diverse portfolio of brands, including Amazon, Souq.com, Google, Saudi Tourism, Sharjah Government Media Bureau, Mars, KFC, Johnson’s, Pepsi Co., Essity, and The Emirates.

Sarah now heads the creative department at VICE Media, where she continues to lead innovative advertising strategies