The son of an architect, Cristiano grew up in Rome surrounded by history, art, stories, endless nights, design, football, philosophy, food, and family chaos. Perfect training for a creative career in advertising.

He began his journey in Milan, where he spent 13 years before moving on to Dubai and Singapore. Along the way he has shaped some of the world’s boldest brands, including Heineken, Samsung, IKEA, Vaseline, Audi, Toyota, Vodafone, Coca-Cola, Fiat, Jeep, Alfa Romeo, KitKat, Kellog’s, Pringles.

The projects he led or created won more than 200 awards, earning recognition at all the most relevant industry shows, with several Grand Prixes (including the first ever Cannes Lions GP for Singapore in 2024 with Vaseline) and numerous metals from Andy, Cannes Lions, D&AD, Clio, LIA and Effies. He was ranked among the top 10 most awarded copywriters and ECD by The Drum, AdAge, Cannes and One Show rankings.

Now Executive Creative Director at M&C Saatchi UAE, he believes creativity works best when it solves social and cultural tensions. His work fuses technology, storytelling, and a spark of humour to move people and leave a lasting impact. Above all, he thrives on collaboration. The most unforgettable projects are born when great teams and fearless clients push boundaries, challenge norms, and bring bolds ideas to life together.