Umma Saini

Director, PhonePe

Umma is one of the most celebrated creative leaders in the world. Her career includes historic achievements like –

The No.1 Most Effective Campaign in the world, twice.

The No.1 Creative Director in India and No.10 in the world – One of the only two women on the list and the first Indian woman on it.

She has enabled various firsts – including breakthrough awards and Agency of the Year lists; and an Indian agency featuring for the first time as No.3 Most Creative Agency in the World.

Umma has done stellar work across diverse categories. She has worked on some of the most iconic campaigns of our times, including the globally impactful #ShareTheLoad movement for Ariel that ignited real cultural change on a global scale.

Her intensive awards tally across her career includes multiple metals at Cannes Lions, One Show, D&AD Pencils, ADFEST, Spikes, and wins at nearly every Indian, regional and international award in the world.

She is a regular speaker, jury and mentor at various national and international advertising, brand and creativity forums. Including the first Indian woman to hold her own stage at Cannes Lions.

Umma believes creativity can be a force that can affect culture and create change – for brands, people and the world.