Ursula Mejia Melgar

Marketing and Innovation Director, Diageo GB

Ursula Mejia Melgar is an award-winning marketeer and global business leader with more than 25 years of experience across Europe, North America and Latin America. She has lived and worked in Mexico, the United States, Switzerland, Spain, and the United Kingdom, building a career across some of the world’s leading FMCG organizations, including Procter & Gamble, General Mills, Mondelēz and Diageo. A Food Engineer by education and a marketer by trade, and heart, she has led brands and businesses across multiple categories, including Johnnie Walker, Don Julio, Guinness, Baileys, Trident, Milka, Cheerios and Nature Valley. Her work has been recognized across Cannes Lions, D&AD, Clios, The One Show, El Sol, El Ojo and the Effies.

Throughout her career, Ursula has combined brand building and creativity with business strategy, innovation, portfolio transformation, category development, and general management. She has led multi-market organizations, defined new growth spaces, built and reshaped categories, developed long-term portfolio strategies, and driven both top- and bottom-line growth. She is particularly passionate about the role outstanding marketing can play when sharp strategy, deep consumer understanding and strong creative partnerships come together, building brands that are culturally relevant, commercially successful, and capable of creating lasting value. She is also a Cannes Lions See It Be It mentor and co-founder of Una de Dos, an industry initiative bringing agencies and advertisers together to accelerate gender parity in creative leadership.