Ary Nogueira

Executive Creative Director, WMcCann São Paulo

Ary Nogueira is Executive Creative Director at WMcCann São Paulo and served on the Social & Creator jury at Cannes Lions 2026. Over more than 20 years, he has worked at agencies such as AlmapBBDO, DM9DDB and Wieden+Kennedy, and co-founded Gana, Brazil’s first agency staffed entirely by Black professionals, where he led projects like Mano a Mano, the Spotify original podcast hosted by Mano Brown. He believes creativity is about more than selling: it’s about building symbols, shaping conversations and leaving a mark on culture.