Awing Chen

Founder and Creative Partner, Good Percent

Awing Chen is the Founder of Good Percent, bringing over 20 years of creative leadership and experience across Greater China and Asia. She is a strategic storyteller and integrated creative leader, shaping brand narratives at the intersection of culture, innovation, and human insight — turning complexity into stories that resonate across markets.  

Representing a new era of Asian creative leadership, Awing balances strategy with empathy. She focuses on the sincerity and “good” that make ideas worth believing in, move people, and make a difference.