For more than 50 years, the International ANDY Awards have recognized the brave process of creativity. As the most sought-after awards for creative excellence in advertising, the ANDYs continually raise standards for craftsmanship in the industry around the world.
Founded in 1964, the ANDYs honor global creativity in advertising, and recognize the contributions of individuals and companies who continually innovate, experiment and inspire with novel approaches to communication. Judged by a hand-selected jury of globally renowned creative leaders, awards are given to both single entries and campaign executions, distinguished by product, service or technique category.
In addition to admiration and respect from their peers, entrants are eligible to win Bronze, Silver and Gold ANDY Awards. ANDY Award winners also compete for the ANDY’s highest honor, the GRANDY. In addition to gaining prominence within the industry, the GRANDY winner receives a cash prize of $50,000.
All Public Service Gold ANDY winners are eligible for the Richard T. O’Reilly Award (named in memory of the National Director of the Partnership for a Drug-Free America), the title of the best PSA of the year and a donation of $10,000 directly to the charity the winning work was created to promote.
All winners (with the exception of PSA work) are considered for the annual Bravery Award recognizing the marketer for their courage and allowing for innovative and courageous ideas to help evolve our industry. The Glenn C. Smith Award and Scholarship, named in honor of a past ANDY Chairman, is given to the best in show student winner. The winner of the Student Competition receives a $10,000 scholarship.
Produced by The ADVERTISING Club of New York, the ANDYs are one of the only not-for-profit award shows in the industry, with proceeds going directly to The ADVERTISING Club Foundation to help fund its education and diversity initiatives. The Foundation is committed to supporting and cultivating talent entering the Advertising and Marketing industry and promoting inclusion and work force diversity. In 2017, along with Cannes Lions and D&AD, the ANDYs have committed to banning work that promotes gender bias from the show, standing with Madonna Badger of Badger & Winters and the #WomenNotObjects initiative.