Achilles Li, Group Creative Director in Apple Great China Marcom

Achilles was born in Hong Kong, grew up in Taiwan. After failed to attempt to be a good marketer and account guy, he got his first copywriting job at Freeway Hong Kong, then on to JWT, Leo Burnett, and Wieden+Kennedy Shanghai. Over the subsequent 10 years in Shanghai, he has worked on campaigns for clients including Nike, P&G, Nokia, Levi’s, Fiat and others, to help different brands to find their voice in China market.

He took his next adventure to join the New York creative agency Translation LLC in 2015. His experience of working on NBA and Champs Sports has opened his eyes to creativity beyond traditional advertising.

In 2017, he came back to China to join UNIQLO to set up UNIQLO Greater China Creative Lab. Currently, Achilles is the Group Creative Director in Apple Great China Marcom.