Amber Liu, CCO, LEO Digital Network / CEO, Amber China Chairman, China
Amber Liu CCO, LEO Digital Network / CEO, Amber China Chairman, China 4A Amber Liu is the first group of digital integrated marketing agency leaders who joined the capital market. As one of the high-profile leaders and pioneers in the field of digital marketing, Amber Liu founded Amber China in 2005, and successfully built it into one of the industry’s most recognized digital marketing agencies. With the vision to make brands purposeful through creativity and sincerity, Amber China provides clients with ‘Digital-driven Integrated Marketing Communications’ effective solutions to energize clients to achieve win-win in both purpose-driven communication and growth. Amber China was praised by as one of China’s “Hottest Digital Agencies”. Amber Liu became one of the winners of Campaign Asia’s “40 Under 40” and won DMA’s “Digital Marketer of the Year” for 3 consecutive years. In 2016, he was invited to be Cannes Mobile Lions judge as the youngest local Chinese creative. In addition, Amber China earned the honor of being awarded as London International Awards Chinese Creativity Show “Independent Agency of the Year” Black Status, Campaign Asia’s “China Digital Agency of the Year”, “Digital Media Innovator of the Year”, SHIAF’s “Creative Agency of the Year”, and ranked as “Effie Greater China Effective Agency TOP 10” for 3 consecutive years. The cases that Amber China did for clients got grand prix and hundreds of case awards from Cannes Lions, D&AD, LIA, CLIO, One Show, Ad Stars, Spikes Asia, ADFEST, Effie, China 4A, ROI, Tiger Roar Awards, ECI Awards, etc. In 2014, Amber China was acquired by LEO Group (002131) as a founding member. Amber Liu, promoted as Vice President and Chief Brand Officer of LEO Digital Network (LDN), together with other subsidiaries, devoted to building the sustainable pioneer in the industry. In only 5 years, LDN has grown into a digital marketing group with revenues exceeding RMB 10 billion. In 2016, Amber Liu introduced the “incubator” concept, which was under the Internet era, into the advertising and marketing industry, and officially launched the “+A” creative hot shop platform. It encourages internal and external talents with ideas, execution power, and visions to form their own teams, own decisions and own businesses, which will inspire everyone’s creative power. Until now, several creative hot-shops, such as “MATCH”, have been founded. Amber Liu is also actively involved in various industry activities to foster industry development and innovation. In 2020, Amber took the role of China 4A’s Chairman. He was Mobile Lions judge of Cannes Lions, Final Round Judge of D&AD Media category, Final Round Judge of LIA Chinese Creativity Show, Final Round Judge and Creative Camp Instructor of One Show Greater China, The international jury of GDC Awards, President of China Advertising Digital Marketing Awards Development Committee, Jury President of Longxi Creative Awards Digital category, Judge of ADFEST Interactive & Mobile Lotus, Vice Chairman of Supervisory Committee and Final Round Judge of Effie Greater China Awards, Jury President of China 4As Awards’ Digital category, etc.