Andy Fergusson, National Executive Creative Director
Leo Burnett Australia
Andrew Fergusson leads the national creative team of Leo Burnett Australia. Since joining Leo’s, he has helped reignite its creative reputation on both the national and world stage. In 2023, Leo Burnett was listed as Australia’s #1 most awarded agency (WARC Creative 100). And Leo Burnett was named ‘APAC Agency Network of the Year’ by Spikes and Campaign. B&T also named Andrew the #4 Best Creative Leader in Australia.
Andrew specialises in creating non-traditional ideas for big brands. Including, creating the world’s first disaster-resilient home for Suncorp Insurance (ONE HOUSE TO SAVE MANY), which picked up the Cannes Lions Grand Prix for Innovation, and many other accolades. In the follow up campaign, he helped turn one of Australia’s most vulnerable streets into its strongest (RESILIENCE RD), which won a Grand Prix at Spikes Asia. He also created the world’s first mixed-gender fantasy football competition for Diageo and the NRLW (BUNDY MIXER), which won a gold ANDY Award.
Prior to Leo Burnett, he spent 10 years at Droga5, leading major accounts across the USA, Asia and Australia. Serendipitously, Droga5 was named ‘Agency of the Decade’ by Adage and Adweek the year he left. While at Droga5, he created award-winning work for brands like Google, T-Mobile, Facebook, Tiger Beer, Qantas, The UN, and Pizza Hut. Highlights include; giving sleep a new enemy for Mattress Firm (JUNK SLEEP). Launching Tiger Beer’s global creative platform (UNCAGE). Creating a music video with Beyoncé for the UN that reached one billion people in one day (I WAS HERE). And perhaps his most notable project was the year-long campaign for the final season of ‘Game of Thrones’ (FOR THE THRONE). ‘For The Throne’ went on to win 3 Grand Clios and multiple golds at One Show. The Super Bowl spot (JOUST) won the 2019 Super Clio, and was named #1 Ad of the year by Adweek, and one of the ’15 Most Iconic Super Bowl Commercials of All Time’ by Business Insider.
Before Droga5, he spent a number of years at TBWA Sydney. While there, he designed, animated and coded Flash Games and microsites for brands like Newline Cinema, Absolut, Kellogg’s and Playstation. Many of these projects won awards and went ‘viral’, and some have been immortalised in Rob Ford’s ‘History of Web Design’.
When Andrew’s not making ads and stuff, he’s trying to squeeze in drawing and playing drums, but he usually ends up playing video games with his kids… which is probably far more important.