AWING CHEN, EXECUTIVE CREATIVE DIRECTOR , Grey & AKQA CHINA

A STORY TELLER. A DIGITAL THINKER,

A CREATIVE WITH STRATEGIC SOLUTIONS.

 

Awing is a storyteller, a digital thinker, and a creative with strategic solutions and 20-year solid experience in advertising and digital marketing across Greater China, including Shanghai, Beijing, and Taipei, covering both local and international brands across a variety of categories, including Mars Wrigley, Volvo, Nike, MediaTek, Carlsberg, Hennessy, Unilever, Tencent, TCP Red Bull, Mead Johnson, Mercedes Benz, Master Kong, Band-Aid, and a lot more others.

Awing was previously the creative lead for Mars Wrigley Asia.

She believes that a brand story should be told in an interactive way, leveraging digital technology, media innovation, and social environment. She has been the key to driving behavior changes, through implementing immersive online and offline brand experience, building up distinctive brand images and driving conversion.

She is committed to working with her team to polish creative, effective and memorable work, and has won numerous industry awards such as Cannes, SpkiesAsia, AdFest, LIA Chinese, OneShow China, AMEs, Effie, Longxi, China 4A and Digital Young Awards. She also acts as a judge to select the best creative ideas for the industry, such as Cannes, Longxi, China 4A etc.

She is the voice of a new China generation, for all the breakthrough ads.

2024 ONE ASIA JURY

2023 CANNES LIONS SOCIAL & INFLUENCER JURY

2023 WOMEN TO WATCH, GREATER CHINA

2022 SPEAKER OF CANNES LIONS FESTIVAL