David Wigglesworth is the Executive Creative Director and Creative Partner of 4creative, Channel 4’s award-winning in-house creative agency.

Before joining Channel 4, David spent his career at some of London’s most celebrated creative agencies, including Droga5, Fallon and Grey London, making work for brands including Amazon Prime Video, PETA, Rustlers and Setapp. His work has been recognised at Cannes Lions, D&AD, The One Show, British Arrows and many others.

In 2025, he was named Campaign’s UK In-House Creative Leader of the Year and was included in Campaign’s A-List in 2026. Most recently, his team’s work for *Educating Yorkshire* picked up Commercial of the Year at the British Arrows.

At Channel 4, David leads a team of brilliantly unruly creative minds, making everything from ambitious brand campaigns to gloriously stupid ideas that probably shouldn’t have made it out of the first meeting.

A firm believer in the power of humour, human insight and making things that make people feel something, David’s approach to creativity is pretty simple: take the work seriously, but never take yourself too seriously.