Emma Robbins is Chief Creative Officer, Melbourne, M&C Saatchi AUNZ.

With over 30 years of experience in Australian advertising, she has helped build a National creative agency that serves clients seeking to create innovative work with a positive impact on the people and communities they serve.

Emma’s leadership, talent, and humanity have shone through in a male-dominated industry, with leadership thrust upon her as Clemenger BBDO’s first-ever female Executive Creative Director at the age of 32.

Highly motivated to make meaningful work a backbone of her career, Emma has enormous experience guiding communications for large corporations and public sector programs, and has a passion for creating behaviour change programs that support people, whilst building a culture of people who care and have a big heart.

She has led campaigns for family violence, occupational violence, the Victorian Government COVID-19 Communications response, Minderoo Anti-Vaping, and The Plastic Forecast, and as CCO now leads a group of M&CSaatchi clients nationally, including CommBank.

Emma is a mentor to young women in advertising through The Aunties Program, up-and-coming creatives through AWARD School, and the LIAsions program internationally. She has judged award shows locally, nationally, and internationally, has been named Melbourne Advertising’s Creative Leader of the Year, and in 2024 was named B&T’s Creative Woman of the Year.