Farishte Irani, Senior Copywriter,  Saatchi & Saatchi MEA

Farishte Irani is a creative with 90 international awards to her name – including India’s first-ever Titanium Lion. She was named the #1 Copywriter globally by Cannes Lions in 2022 before going to serve as an awarding jury member both at Spikes Asia and the Cannes Lions Festival of Creativity. She’s led some of India’s most creatively driven brands and is currently a Senior Copywriter at Saatchi & Saatchi MEA. She also runs HomeTown Creatives, an initiative that provides guidance and inspiration to aspiring advertising professionals in Indian towns.  

Her proudest achievement so far however, was when the small-town school she studied in proudly published an article about her in the local newspaper – a full-circle moment for the 6-year-old who tried reading the Dahanu Times during breakfast.