Georges Mohammed-Chérif, President and Executive Creative Director, BUZZMAN

After graduating from “Sup de Pub” Paris in 1991, Georges Mohammed-Chérif began his career as a copywriter for the largest Parisian agencies (Publicis, BETC, CLM BBDO, Y&R, Australie), working on prestigious brands such as Renault, Peugeot, Apple, RATP, Kraft, 1664, E. Leclerc, SFR, etc.

In 2006, he was one of the first advertising executives to understand the wonderful opportunities that the world of digital had to offer. A new culture, nowadays essential to any advertising strategy. In order to offer this digital culture to brands, he created Buzzman, a new advertising agency model, 100% independent, combining top level creativity with a high level of consumer engagement (including interactivity and dialogue).

Based in Paris, the agency now counts over 170 employees and accompanies brands such as Burger King France and Belgium, Uber Eats, BoursoBank, IKEA, Direct Assurance, Celio, Feu Vert, Free, Krispy Kreme, La Vie, Murfy, NYX professional Makeup, Pernod Ricard Group, Eden Gen, Ulys, Waze…

In 2016, Buzzman created Productman, a brand, product, and service creation agency specializes in “communicative design”. Numerous award winner in prestigious national and international festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) for the creativity and efficiency of his innovative campaigns, Georges Mohammed-Chérif is today recognised as one of the most influent Creative Directors in Europe.

His distinguished career has moreover earned him the highest of French honors and the title of Chevalier de la Légion d’Honneur in the January 1, 2017 promotion.