Gerry Graf has built a career on fearless creativity. From early struggles to becoming one of advertising’s most celebrated copywriters and creative directors, Gerry has become known for ideas that are as bold as they are unforgettable, including some of the most iconic Super Bowl campaigns of our time.

Gerry made his mark leading standout work for brands like Snickers, E*Trade, Skittles, Doritos and Kayak before launching his own agency, Barton F. Graf 9000. After building it into one of the industry’s most admired independent shops and eventually closing its doors, he kept moving forward. Today he co-founded and leads creative at Slap Global and is behind the Astraland Advertising Festival.

Gerry’s journey shows that passion and a willingness to take risks are what turn good ideas into unforgettable ones.