Gian Carlo Lanfranco, Co-Founder/ CCO, L&C NYC
Gian Carlo Lanfranco spent the last 15 years of his career as a creative director of some of the most prestigious advertising agencies around the world including McCann New York, Havas New York, Fred & Farid Paris, BSUR Amsterdam, Wieden+Kennedy Amsterdam and Saatchi & Saatchi Singapore. Creating award-winning campaigns for iconic brands like American Express, Chevrolet, Mini/BMW, Orangina, P&G and Coca Cola.
Born in Lima, Peru, he is considered one of the most influential Peruvian creatives. In 2019, together with his longtime creative partner, Rolando Cordova, he founded L&C, a minority owned creative agency with offices in New York and Lima, which was recently featured by Forbes as an independent creative agency to watch. They are creating provocative campaigns that transcend cultural barriers for brands like Dole Packaged Foods, American Express, Budweiser, and Vencedor.
Gian published his first book in 2016 titled Por Si Alguien Te Dice Que No, a manual to help emerging LATAM talent to turn their limitations into creative fuel. The book became a best seller in South America. He also served as jury and speaker at The One Show, New York Festivals, Eurobest, Dubai Lynx, El Dorado Festival, and El Ojo de Iberoamerica.