Huang Haibo 黄海波,  Chief Creative Officer, ShangHai Tian Yu Kong Advertising 上海天与空广告

Huang Haibo, co-founder and CCO of Shanghai Tian Yu Kong Advertising Agency, has 18 years of experience in advertising and is a well-known expert in advertising creativity and brand marketing.

From 2003 to 2008, he worked at Leo Burnett/Ogilvy in Guangzhou.

From 2008 to 2013, he worked as Associate Creative Director at Ogilvy & Mather and Saatchi & Saatch in Shanghai.

Huang Haibo co-founded Shanghai Tian Yu Kong Advertising Agency in 2013. He once led the team to serve Tsingtao, China UnionPay, Siemens, Alipay, Fresh Hema and other brands. He has created classic cases such as Tsingtao’s “The Midnight Dinner on the Great Wall”, China UnionPay’s “Poem POS Terminals”, Siemens’s “I don’t want to do dishes”, Alipay’s “108 people make up the longest subway advertisement”, Zhima Credit’s “Stuttering style” subway  advertising, Fresh Hema’s “Quick, to be Fresh”  and so on.

Huang Haibo has won many international advertising awards, including Cannes Lions Gold, D&AD Graphite Pencil, One Show Silver Pencil, Spikes Asia Sliver Awards, LIA China Gold Awards, China 4A Grand Prix, Effie Gold Awards, Asia-Pacific Advertising Gold Awards, Long Xi Awards Grand Prix, China Advertising Great-wall Gold Awards, China Yellow River Public Service Advertising Gold Awards, China Content Marketing Gold Awards, ROI Gold Awards, CAMA Grand Prix and so on, He also served as a judge for many advertising Awards.