Hugo Veiga, Global Chief Creative Officer, AKQA 

Born in Portugal, Hugo Veiga is one of the main faces of Brazil’s new generation of creative leadership. After being recognized as the Year’s best copywriter at the 2013 Cannes Lions, he co-found the AKQA São Paulo studio. Since then, he led creative projects for innovative brands and artists like Usher, Elton John and Lady Gaga in what has been a magical journey. AKQA São Paulo was named WPP’s Happiest Office in the world in 2018; Cannes Lions Latin America Agency of the Year in 2019 and One Show Latin America Agency of the Year in 2020. The studio has also won a Grand Clio for three different clients during three consecutive years.

Among Hugo’s body of work are 3 Cannes Lions Grand Prix: Titanium – “Dove Real Beauty Sketches”; Media – “Air Max Graffiti Stores” and Entertainment for Music -“Bluesman”.

Individually, he was named 2019 Best Creative Director in Brazil by PropMark, one of the main Brazilian industry media outlets, made 2 TEDx Talks and has been a jury member and speaker at several International Festivals.

In 2020, he launched “Terra da Faina”, his debut musical album under the alter-ego: gohu.

The first single was named “The Quarantine Anthem” by MTV Portugal. If you meet hugo in person, don’t mention gohu or he will talk about it for hours. You have been warned.