Jaime Robinson

Co-Founder & Chief Creative Officer, Joan

Jaime Robinson is the co-Founder and Chief Creative Officer of JOAN, a creative company founded in
2016, which includes JOAN Creative and JOAN Studios. JOAN has offices in New York and London.
JOAN has been named Independent Agency of the Year by Campaign, Small Agency of the Year by
Adweek and Standout on AdAge’s A-List. The company uses innovation, creativity and emotional
resonance to crate transformative brand work for a variety of clients, including eBay, Virgin Hotels, S&P
Global, Fitbit, Georgia Pacific, and Google. JOAN also has an IP arm, which creates content and
products to spur change. This includes The Womanikin, a device invented to combat the gender gap in
CPR, which has been enthusiastically adopted by the international CPR community.

Jaime has been honored as one of Fast Company’s “100 Most Creative People in Business,” was one of
Ad Age’s “40 Under 40,” and Adweek’s “50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make
You Jealous.” Her work has won in every award show, including an Emmy for “Outstanding New
Approach” to Entertainment.

She believes that the world is inherently wonderful, that people are drawn to interesting things, and that
“why not?” are two of the most powerful words in the English language.