Jason Xenopoulos, CEO & CCO, VMLY&R
Jason is the CEO of VMLY&R New York and the Regional Chief Creative Officer for
VMLY&R North America.
Jason’s entrepreneurial ventures have spanned all areas of the media industry from
film and television to advertising, music, and the Internet. He’s a pioneer of the South
African communications industry, having made his mark as a company founder and
award-winning screenwriter and film director.
Among his other entrepreneurial ventures, Jason co-founded NATIVE which rapidly
grew to be Africa’s leading digital marketing agency. Under Jason’s leadership,
NATIVE (now VMLY&R South Africa) won a host of local and international awards
including being named Entertainment Agency of the Year at Cannes Lions and
Agency of the Year twice by the IAB.
In addition to his creative awards, Jason was named All Africa Entrepreneur of the
Year by CNBC and Entrepreneur of the Year by the SA Jewish Report.
After judging the Branded Entertainment category at Cannes Lions, Jason and his
jury co-authored the book, The Art of Branded Entertainment, which made it onto the
Amazon Bestsellers list.
Jason regularly judges local and international award shows including Cannes Lions
(Branded Entertainment, Titanium) One Show, NY Festivals, Creative Circle,
Loeries, and Dubai Lynx (where he served as president of the Branded