Jo Wallace (She/Her)

Global Creative Director, Wunderman Thompson

Founder, Good Girls Eat Dinner

I’m a global creative director by day and founder of Good Girls Eat Dinner by night. During my 20+ year career I’ve created work at various agencies, from independents to global networks, including HHCL, Quiet Storm (writing & directing ads), FCB (European CD), Saatchi & Saatchi (Regional CD, EMEA), WCRS (CD), Tribal DDB (CD) & Publicis (CD).

In recent times I’ve won a plethora of awards including a gold Cannes Lion, a gold British Arrow, a gold Drum award, two gold FABs (KitKat), two Caples and been shortlisted at The One Show, to name a few. I’ve been listed as one of Creative Equals & Campaign’s 30 Future Female Leaders, 40 over Forty, Pitch magazine’s 100 Superwomen, a Badass.Gal, Yahoo’s Top 100 execs, The Dots 100 Trailblazers, and a finalist in Campaign & the IPA’s Women of Tomorrow Awards. I’m regularly invited to speak at events and on podcasts, both inside and outside of the industry, including the Women of the World festival (WOW) at the South Bank.

I have expertise across all media, from TV to social, to events and have created work for everything from sausages to cars (not in the same ad, that would be weird). I’ve launched fresh new brands and driven reappraisal of household names. I’ve led and won numerous pitches – big and small.

I’ve also created and co-curated two large exhibitions: ‘There’s a Good Immigrant’ and ‘There’s a Good Girl’. Both showcased and celebrated diverse creative talent in a homogeneous industry. The exhibitions received tremendous press attention, including a double page spread in The Independent and interviews on BBC Radio. Exhibitors included Alison Jackson, Sara Pope, Pam Glew & Hattie Stewart.

As a spin-off from the exhibition I founded ‘Good Girls Eat Dinner’ in 2016. I invite kick-ass speakers to share their stories and advice with speakers including Cathy Newman (Ch4 News Presenter), Amanda Foster (Hollywood stuntwoman) and Alison Jackson (artist). Wine is involved. It’s a lot of fun.