Youri started his career as an art director at CLM/BBDO in 2004.

He’s now 44 years old and works at Marcel in Paris as Co-CCO & CEO.

He’s the happy and proud co-captain of an incredible team of 180 talents. Striving every day to create an agency that is as demanding with its creative product as it is caring towards its people.

Along with his creative partner, Gaëtan Du Peloux, Youri has produced groundbreaking works for a large span of national and international brands. Known for their creative excellence, some of their campaigns became iconic, like “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market or “WoMen’s football” for Orange.

Youri is one of the most awarded French creative of his generation with more than 400 awards.

He has won almost every major award of the industry: several Cannes Lions Grands Prix, D&AD Black Pencils, One Show best of show, Grand CLIO, Grand LIA and EFFIE Grand Prix. Including 2 Grandy awards (“Inglorious Fruits and Vegetables” & “WoMen’s Football”) and 2 Bravery awards (“Inglorious Fruits and Vegetables” & “UberHeetch”) at ANDYs.

Youri has been honored to help judge many advertising festivals (Cannes Lions 2019 and 2023, Clios, D&AD, Andy Awards, Eurobest, the French Art Directors Club and the ADCE…).

He loves spending time with family and friends, good food, good wines, admiring the beauty of wild nature and to play ultimate frisbee and disc golf.

He’s married and a happy father of two.