LINDA KACHINGWE-SISYA, EXECUTIVE HEAD OF MARKETING & COMMS (AFRICA AND INTERNATIONAL), RAND MERCHANT BANK (RMB) & FIRST NATIONAL BANK (FNB) – FIRSTRAND GROUP
Linda Kachingwe-Sisya, Executive Head of Marketing and Communication for Africa and International at Rand Merchant Bank (RMB) & First National Bank (FNB) – FirstRand Group, boasts over 18 years of experience as a top-tier Marketing and Communications leader.
With a proven track record in building high-performing teams and steering blue-chip brands through complex changes and digital transformations, Linda’s expertise spans across diverse geographies and sectors. Her data-driven approach, rooted in her background in Economics, ensures strategies are not only innovative but also deeply analytical.
Passionate about driving sales through rigorous analysis and impactful creativity and communication, Linda champions Return on Marketing Investment (ROMI), measurement, and attribution. Leveraging cutting-edge mar-tech solutions, she continuously optimises marketing and communication efforts for maximum impact.
Beyond her professional achievements, Linda is a champion of diversity and inclusivity, fostering environments where diverse perspectives thrive, leaving a positive and lasting impact on communities, businesses, and brands. She also believes that impactful creativity can be a vehicle for transformation and was also a member of the 2024 Grand Jury for the Cresta Awards.