Loyiso Twala, Chief Creative Officer, McCann Joburg

I am an idea engineer. I’m in the business of visualizing ideas, selling dreams, moulding aspirations, defining conquests, driving passions & heightening awareness so as to enrich lives.

Born, raised & educated in South Africa – Bachelor of Arts Degree in Creative Communications, specializing in Art Direction at the Vega, School of Branding. I graduated with the award for Best Alternative-Media in my year & I’ve completed my highest qualification, a Post-Graduate Diploma in Management at Wits Business School.

With two decades of experience in the creative arena of the advertising industry I’ve worked for FCB, Joe Public, The Agency and McCann Joburg on national and international brands within the product and service categories, spanning across private to public sector accounts; earning myself the accolade of speaker at advertising events, Cannes Lions judge, Cresta Awards judge, Creative Circle judge, Pan-African awards judge, an Eagle Award, Loerie Awards, New York Festival Awards and Cannes’ Creative for Good campaign work acknowledgement. The clients consist of South African Tourism, Telkom (Corporate, Business & Sponsorship), Transnet, Lexus, Operation Hunger, Rand Water, Department of Public Works, Sizwe Ntsaluba Gobodo, Operation Khanyisa, Maize Trust, TopTV, CTM, Lifeline, Mahindra, PetroSA, Yellow Pages, The Fabric Library, South African Post Office, Postbank, Nola Foods, Limpopo Tourism, AVBOB, Midas, Eskom, Tracker, Vital Health Foods, Vital Foundation, Industrial Development Corporation, eBucks, Sun International, Old Mutual, Albany, Nelson Mandela Foundation, Coca-Cola, Cremora, Steers, Defy, MasterCard, Sunlight, Hyundai, Mugg & Bean, Gautrain, The Effies, Barclays and Absa.

Specialties: Quick, ingenious, stimulating, alert, and outspoken. Resourceful in solving new and challenging problems. Adept at generating conceptual possibilities and then analyzing them strategically. Good at reading other people. Bored by routine, will seldom do the same thing the same way, apt to turn to one new interest after another.