ANDYs Shape The Future Creative Mentorship Program

Program Purpose

Leverage the International ANDY Awards world-class jury to refresh the industry by mentoring talented candidates who have the potential to change the industry in the next 10 years.

Mentee Criteria

• Recent grads currently pursuing a creative career in advertising
• Committed and proactive
• Candidates from underrepresented groups and/or backgrounds from public universities and colleges and HBCUs encouraged to apply

Program Structure

• Creative Mentorship is part of a multi-prong initiative called Shape The Future.
• No mentorship metrics or structure per se for the jurors, since this is a group that will reject structure inherently.
• Professors to hand pick their most outstanding recent grads. Self-nominations not permitted.
• International jurors will identify their own Mentee in their region/market as a starting point (ANDYs can help if needed).
• Identify methods and metrics to track what works, what doesn’t; any success stories that emerge; bonds that form; how the program can or will change the trajectory of Mentees’ career and/or impacts the industry.  This will help us improve the program in the future.

Timeline

• Open Nomination Process
• January: Activate and match-make mentors & mentees
• February: Have Mentors and Mentees meet/chat at least 1x prior to the judging
• March 2024-March 2025: Mentors/Mentees have 1 Mentoring session/per month
• Ongoing: Check-Ins with Mentor and Mentees