Rolando Cordova 

CCO & Co-founder, L&C 

Rolo is a Peruvian immigrant in the US, who after working for some of the most prestigious advertising agencies around the world, started his own Independent agency, L&C, together with his creative partner Gian in New York City. 

In less than three years, L&C became one of the most awarded Independent agencies in the world. The agency won Fast Company’s World Changing Idea in both 2022 and 2023, was named Ad Age’s A-List Newcomer Agency of the Year, ranked #1 Independent Agency at The One Show, and received honors including Best New Agency at the 2022 Andy Awards, Best Boutique Agency at the ADC, Best Independent Agency at the 2022 Clio Health Awards, #1 Impact Agency at D&AD 2022, and Global Independent Agency at the 2022 London International Awards. L&C also ranked among the Top 5 Independent Agencies at Cannes Lions after winning the coveted Grand Prix for Creative Business Transformation. In 2025, L&C was further recognized as ADC Boutique Agency of the Year and Independent Agency of the Year for the Good Track at Cannes Lions.  

The agency has attracted US and global clients including Ab InBev, Dole, Opendoor, Diageo, Eos, Spin Master, Tiffany & Co. etc. 

Rolo was named one of Adweek’s most innovative individuals on its 2022 “Creative 100 List.” Alongside his partner, Gian, he shared the #1 spot for Chief Creative Officers at The One Show 2022. He was also ranked among the Top 10 by D&AD and has served as a jury member for Cannes Lions, The ADC, New York Festivals, The One Show, and The Clio Awards. 

Outside of his professional work, Rolo enjoys watching movies with his girlfriend and taking walks with his dog, Fausto.