Saulo Rocha, Chief Creative Officer, DAVID Madrid

Born and raised in Brasília, Brazil, Saulo Rocha is CCO at DAVID Madrid. In recent years, he’s been listed in Adweek’s Creative 100, Forbes Spain’s Top 100 Creative, and ranked #4 Creative Director in the world by the Cannes Lions Festival. He’s the proud recipient of 50 Cannes Lions, including 1 Titanium and 4 Grand Prix.

In 2019, he established DAVID Madrid along with Pancho Cassis and André Toledo. In its short history, the agency has been named AdAge’s A List International Agency Of The Year, produced two Super Bowl spots, was ranked twice in Cannes Lions’ Top 10 Most Creative Agencies, and worked for big brands such as Burger King, Milka, Halls, Netflix, Coca-Cola, Dole, Twitter, Danone, Dove, Activision, Corona, etc.

Previously, Saulo worked for three different LOWE offices: Brasília, São Paulo and Madrid. In the last one, LOLA MullenLowe, he became Global Creative Director and helped the agency to be ranked as WARC’s best agency in Europe in 2019, and one of the Top 10 European Agencies of the Decade according to Cannes Lions.

In his 16-year-long career, he collected 200+ awards in important international festivals such as Cannes Lions, D&AD, The One Show, Clios, LIA, Andys, Effies, etc.


Cannes Lions: 1 Titanium, 4 Grand Prix, 5 Gold, 17 Silver, 23 Bronze

D&AD: 4 Yellow, 4 Graphite, 8 Wood

One Show: 1 Grand Prix, 10 Gold, 5 Silver, 7 Bronze, 20 Merit

Clios: 2 Grand Prix, 9 Gold, 20 Silver, 10 Bronze

LIA: 2 Grand Prix, 18 Gold, 16 Silver, 18 Bronze

And 150+ other awards in festivals such as Andys, Eurobest, Ciclope, Art Directors Club, El Ojo de Iberoamerica, El Sol, New York Festival, etc.