Sun Tao, Co-Founder & Chief Creative Officer, Mountains

Enriched with 20 years advertising experience in both Beijing and Shanghai since 2002. Prior to establishing MATCH with four other partners in 2017, Sun worked for McCann Worldgroup as Group Creative Director. He served both SGM Works division for Chevrolet and McCann Shanghai for various new business projects. He won his fame by two famous PSA film campaigns back in 2013 ‘Home Coming’; as well as 2014 ‘Chopsticks’ for CCTV Spring Festival Gala. Sun has lead the team of MATCH to win several Agency of the Year by Campaign in 2019 and 2020. Since 2022, he had started a new creative consultancy agency – Mountains as Co-founder and Chief Creative Officer. Over the years, his creative work has gained numerous accolades from One Show; London International Awards; New York Festival; Cannes; Crystal Awards; AdFest; Spikes Asia; LongXi Awards; China 4A Golden Seal Awards; Effie Awards; ROI Awards; Ad Star Awards and Golden Eagle Awards, etc. He served as jury member for many international and local award shows. Such as New York Advertising Festival; One Show; LIA; AdFest; LongXi Awards; China 4A Golden Seal Awards; China Content Marketing Awards; Shanghai International Advertising Festival, Times Awards; Times Young Creative Awards and Yellow River PSA Awards/CAA. In the last five years Sun has given speaks and lectures in many different universities on the subject of creative content as well as public service advertising.