Thasorn ‘Pete’ Boonyanate

Chief Creative Officer, Ogilvy Bangkok

Pete is a storyteller, songwriter, film director, and creator whose work spans advertising, music, and film. With over 12 years in the industry, he has consistently created highly popular, culturally resonant ideas—earning 250+ awards globally across multiple categories and agency networks. His accolades include Gold, Silver, and Bronze Cannes Lions, Gold Andy Awards, Graphite and Wood Pencils from D&AD, Best of ADFEST, and Grand Prix wins at AdStars, ADFEST, and LIA in 2025, along with three Gold awards in the same year, contributing to Spikes Asia Country of the Year recognition.​

Pete has led iconic work for global and regional brands including PepsiCo, Mercedes-Benz, TikTok, Tinder, Five Star Chicken, Club 21, Samsung, Huawei, Smirnoff, ThaiBev, Mars, Wrigley, Nestlé, TCP (Red Bull Family), Krungthai, Krungsri, Roojai, MQDC, and many others. Known to clients as “Crazy Pete,” he brings relentless passion and creative ambition to every brief—regardless of scale.​

Driven by curiosity, Pete spent several years in Shanghai, leading content and creative work for multinational brands across the region, further shaping his global perspective and storytelling craft.​

Before joining Ogilvy Bangkok, Pete served as Chief Creative Officer at BBDO Bangkok, becoming one of the youngest CCOs in the network. In under two years, he helped drive major new business wins including Samsung Consumer Electronics, Honda AP, M-150 (Osotspa), Chang Football & Music, GMM Music, and the Tourism Authority of Thailand, while significantly elevating the agency’s creative reputation globally. He was named Adweek Creative Leader 100 in 2023. ​

Pete continues to focus on creating work that moves culture, delivers business impact, and proves that creativity—when done with heart and soul—still has the power to change everything.​