Yash Deb, Co-Founder and Creative Partner, The Bar

12 countries, 4 continents and whole lot of awards and accolades in between. Yash’s experience and reputation as a creative leader belies his age. Learning his trade and craft at agencies like Hakuhodo, TBWA and Dentsu, Yash created memorable campaigns for blue-chip brands such as Nike, P&G, Coca-Cola, Nestle, Diageo, Standard Chartered, Safaricom and Toyota. He then setup Isobar in the region, an agency he led to the Agency of the Year gong within 5 years. Next came the opportunity to head Ogilvy Africa’s creative department where he created history being the tour de force behind Lesso Lessons; a campaign that won East, West and Central Africa’s very first Gold Lion at Cannes and a coveted Yellow Pencil at D&AD. This apart, he also has wins at The One Show, Clio’s, Loeries, Spikes Asia, Ad Stars and CAG, served as jury member at the African Cristals, Loeries, LAIF Awards and APA, and even featured in The Business Daily’s 40 under 40 list. Yash believes that to bring great ideas to life, one must first fall madly in love with a problem.


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