Beatrice Cornacchia
Senior Vice President, Marketing and Communications, Eastern Europe, Middle East and Africa
Beatrice Cornacchia leads Mastercard’s brand, marketing and communications strategy across Europe, driving brand preference, business growth and reputation at scale across diverse markets.
With more than three decades at Mastercard, she has held a series of senior leadership roles spanning marketing, sales and regional management. Her experience includes serving as Senior Vice President, Marketing and Communications for Eastern Europe, Middle East and Africa (EEMEA), as well as leading key European functions such as Head of Consumer Marketing, Head of Issuer and Merchant Marketing, and Head of Marketing for Italy and Greece.
Beatrice is known for shaping integrated, data-led marketing strategies that translate into measurable business impact. She played a pivotal role in advancing the company’s e-commerce and digital payments agenda, helping accelerate adoption during periods of rapid consumer change through campaigns that simplified and elevated the value of digital and contactless payments.
She also oversees some of Mastercard’s most high-profile global sponsorships, including McLaren, the Venice Film Festival and UEFA Champions League, transforming them into platforms for deeper consumer engagement and differentiated brand storytelling.
Beyond marketing, Beatrice is a strong advocate for initiatives that connect business growth with social impact. She serves on the Women in Payments EMEA Advisory Board and is a frequent speaker at global forums including Women’s Forum Global Meeting and the AIG Women in Sport Summit.
Her leadership has been widely recognized. She received the Women in Payments EMEA Award of Distinction in 2025 for her services to the payments industry. She has also been named among Arabian Business’ 50 Inspiring Female Business Leaders and Women of Influence in the Arab World, CEO Middle East’s Top 30 Most Influential Women in the Arab World, and Campaign Middle East’s Marketing Game Changers.
