Alethya Heras, Group Creative Director, BBDO Mexico
Alethya, or as their colleagues call her “Tita” is a Creative Director with more than 15 years of experience in the advertising industry in Mexico. She started her career as a copywriter. Her search for new approaches to creativity, led her to work at some of the top agencies in Mexico City such as Tanque Group, JWT, Saatchi&Saatchi, Grey and BBDO. She was also part of a talent exchange program, that gave her the chance to work temporarily at Energy BBDO in Chicago. Her work has been awarded in multiple festivals such as Círculo Creativo de México, El Ojo de Iberoamérica, Effie Awards and Cannes Lions. She approaches creativity with a keen eye on cultural relevance and on ideas that aren’t limited to any format or media.