Alice Chou, Chief Creative Officer, dentsuMB Taiwan
What does it take to lead a 60-year-old agency to win its first Cannes Lion? A lion, a Sherpa, a boss who isn’t bossy, and a prime number. Alice Chou, who has been described as all of above. Alice is as persistent as a lion on the prowl when exploring new territories, and she acts like a Sherpa guiding new hires to international stage without arrogance. Her pursuit of creative excellence is likened to a prime number that cannot be divided. Alice was named Outstanding Creative Person of the Year at the Taiwan Advertiser Association, creative leader in Women Leading Change Awards, and been selected in “Women to Watch”, also Adweek Creative 100. She lead the team to bag the first Cannes Lions Grand Prix in Taiwan, and has also won Grand Prix in ADFEST, AD STARS and other major creative awards in Asia-Pacific, created the highest award-winning record in Taiwan’s advertising history.
First Cannes Lions Grand Prix in Taiwan.
8 Grand Prix including ADFEST, AD STARS, One Show China, Longxi Creative Awards, China 4A, China Great Wall, LIA China Creative Award, China Times International Awards and Taiwan 4A.
Also The One Show, New York Festival, Clio, Gerety, Spikes Asia, One Asia, Effie Greater China.
-2016 Campaign Asia Women Leading Change
-2017 Taiwan advertising association “Outstanding Creative Person of the Year”
-2018 Campaign Asia-Pacific “Women to Watch”
-2021 Adweek “Creative 100”
-2021 Taiwan Creative Leader of the year
-2022 Campaign “Women Leading Change-Creative Captain” shortlist
-2023 Ad Age Leading Women
Experienced award judge
-2018/ 2022 Cannes Lions entertainment jury
-D&AD Branded Content & Entertainment Jury President, ADFEST Brande Experience & Direct Jury President, Kidlat Awards Creative Storytelling Jury President, LIA China Creativity Award Branded Content & Entertainment Jury president, TV/Cinema/Online Film Jury President.
-One Show(NY), Clio, New York Festival AME Awards, Dubai Lynx, Webby’s, APAC Effie, Spikes Asia, ADFEST panel of judge.
-LIA China, One Show China, LongXi Awards, Taiwan 4A and China Times Asia Pacific Award panel of judge.