Joaquín Cubría, Chief Creative Officer – Partner, GUT
He’s a multidisciplinary creative with more than 25 years of experience building agencies and creative departments from scratch, delivering world-class work from Buenos Aires to markets all around the world for clients such as Mercado Libre, Stella Artois, Burger King, Coca-Cola, Unilever, Nike, Lynx, Degree, Pedidos Ya, among others.
In 2016 he was behind “Manboobs4boobs” campaign that won the United Nations Grand Prix for Good at Cannes Lions, as well as a Grand Clio, and took home the very first D&AD Impact White Pencil for Latin America, making it the most awarded campaign in the history of Argentinian advertising. It sparked a global debate around social media censorship and has been spontaneously translated to 10 different languages.
In 2018 Adweek included him among the only 13 agency leaders outside the US that made it into the Creative 100 list.
He was the president of the Argentinian Creative Circle and member of the One Club for Creativity International board. In 2023 he won his first Andy award with GUT BA. He closed the creative season with 2 GPs, #1 Independent Agency of the year, #1 Latam Agency of the Year and #1 Agency of the Year awards in Cannes Lions for the very first time in Argentina’s Advertising history, a huge achievement for a young 5-years-old agency.