Atiya Zaidi, CEO/Chief Creative Officer, BBDO Pakistan

Atiya is a creative who plays the dual role of CEO & CCO at the most awarded agency in Pakistan. She has over 20 years of experience in the advertising working on an array of local and international brands. Winner of the first ever Glass Lion at Cannes Lions 2023, for Pakistan, she is also the first Pakistani woman to be selected for Cannes Lions See it Be it (2017) program and the Cannes Lions awarding Jury (SDG 2024) and One Show Jury (Film, 2024) D&AD’s Rare creative program and also the Pitch magazines’ 100 Superwomen list 2019. She also wrote a film which was available on Netflix. Atiya has judged many other international and local awards including, Spikes Asia, ADC, Lisbon Advertising Awards, MENA Digital Awards, APAC award, Young Spikes and Effie Pakistan.