Suvita Charanwong is the Co-Founder & CEO, Tellscore
Suvita Charanwong is the Co-Founder & CEO of Tellscore which was founded in 2017, a leading influencer hiring automation platform in South East Asia based out of Thailand. Tellscore is an award winning AI/ML-driven solution that connects Brands with Influencers to create performance-driven influencer content campaigns on social media.
Suvita is a seasoned entrepreneur with over 20 years of experience in digital communication strategy and user experience strategy. During her time as Founder and CEO at Redlab (2001-2016) a leading digital agency, she was involved in the digital strategy and/or user experience design behind more than 300 brands including Nestlé, L’oreal, foodpanda, PepsiCo, Johnson & Johnson, 3M, Dutch Mill (leading dairy brand), Nissan, Chevrolet, Kohler, TCDC (Thailand Creative and Design Center), True, DTAC, AIS (leading telecom companies), Central Marketing Group (leading retail), Lazada, Unicef, etc.
She is the driving force behind Tellscore CSR program “Influencer for Change by Tellscore” that focuses on two current projects; Help You, Help Me, a yearly activity which brings more than 20 social change organizations together under a casual pitching format and award around 6 organizations yearly with free influencer media to help expand awareness of their social change activities and efforts that is making our social a better place. The second project so far is the “People Media Practice” project which brings together media and marketing thought leaders such as the Digital Advertising Association of Thailand, the Marketing Association of Thailand, leading digital publications and relevant organizers to cope with and come up with self regulations and best practices that would contribute to the safe usage of Thai social media. Addressing issues like best practices for agencies, best practices for influencers, brand safety, cyberbullying, etc.
Determined to bring the influencer/ content creator economy together, Suvita initiated the Thailand Influencer Awards yearly event. An award ceremony and conference activity; giving out awards to about 60 content creators and 50 brands that shows creative and best practice on influencer marketing and influencer content. Aiming to exemplify and raise the standard of social media content creation and building for a strong influencer community in Thailand and is already collaborating on a regional level with key influencer marketing players in the Philippines, Malaysia, Indonesia, Australia.
Her recent activities includes:
- Speaker, Talks and Corporate Coaching for: Marketing Association of Thailand, The Central Intellectual Property and International Trade Court, Department of Industrial Promotion (DIP), Thai Media Fund, Foundation for Consumers (Thailand), Techsauce Summit; a startup ecosystem builder, GSE Expo (Good Society Expo for sustainability), DAAT (Digital Advertising Association of Thailand), SET (Stock Exchange of Thailand), Siam Commercial Bank, CPN; a leading real estate developer, True Digital Park, Creative Talk Conference, 96.5FM Radio, Mushroom TV (Ayu-Noi-Roy-Lan Program), Italthai Group, AIA, Kohler, CEA (Thailand Creative Economy Promotion Government Agency), OSMEP (The Office of SMEs Promotion)
- Guest lecturer for: The National Institute of Development Administration (NIDA), Bangkok University, Assumption University (ABAC), Chulalongkorn University, Thammasat University, Mahidol University, DEF Program of Sripatum University, Silpakorn University, Walailak University
- Judging Panel and Startup Mentor for: Judging Panel for Adman Awards, Judging Panel for Bangkok Startup Day by Global Startup Hub & NIA, GSB Bank Startup Program, Bangkok Startup Weekend, Young Influencer program by PTTGC & 10 universities alliance
Awards & Achievements:
- Quality Person of the Year in the Media Sector By the Foundation of Science and Technology Council of Thailand (FSTT) Ministry of Science and Technology, Thailand. (Suvita Charanwong)
- Master Entrepreneur จาก Asia Pacific Enterprise Awards (Suvita Charanwong)
- Fast Enterprise by Asia Pacific Enterprise Awards (Tellscore)
- Asean ICT Awards (Tellscore)
- Top 10 MarTech in APAC by MarTech Outlook, USA (Tellscore)
- EDTA eSolution Provider Award by Electronic Transaction Development Agency (Tellscore)
- Startup of the Year by Asean Rice Bowl Startup Awards (Tellscore)
- LINE ScaleUp Partner (Tellscore)
- DEPA Startup Accelerate Winner Award by Digital Economy Promotion Agency (Tellscore)
Academic Background & Training
- Diploma of Sustainability Programme for Leaders, Sweden, a scholarship program by the Swedish Institute for
- Leadership program in digital economy (Digital CEO #4), Thailand
- Certificate in Behavior Design & Nudging Theory from Thammasat Design Center, Thailand
- Big Data & Machine Learning Leaders Course by ForwardLeading, Hong Kong
- Agile Certified Professional, Business Value Analysis from ICAgile (International Consortium for Agile), Singapore
- Social Impact Assessment (SIA) & Social Return on Investment (SROI) Certificate from Sal Forest Co., Ltd.; a sustainable business accelerator
- M.F.A. (Master of Fine Arts) Computer Art in Interactive Multimedia, School of Visual Arts (SVA) – New York, USA
- B.F.A. (Bachelor of Fine Arts) Visual Design, University of Oregon, USA
- B.S. Computer Science, Mahidol University – Bangkok, Thailand